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SEO

SEO

SEO

SEO(Search Engine optimization),SEO  is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other.

QUALITY OF TRAFFIC

Quality of traffic means the brand awareness and online visibility.  It means higher ratio of salesand conversations. If you get 300 visitor/month it means your conversation rate is 3 leads/ month. Here is some site with their traffic market share:-

Google – 16.41%
Facebook – 6.56%
YouTube – 4.91%
Yahoo – 2.55%
Amazon – 1.91%

Quality of traffic makes your business popular on internet but bad quality traffic bogs your business on internet,that why quality of traffic mattersa lot in SEO.

QUANTITY OF TRAFFICS

Website traffics (or the number of visitors to your websites) is important because the number of visitors is equal to number of opportunities you have to attract new customers. Way to increase quantity of traffics for your website:-

Get social
Mix it up
Pay attention to on page SEO
Target long tail keyword
Start guest blogging
Post content to LinkedIn
Make sure your site is responsive
Make your site speed is fast

ORGANIC SEARCH RESULT

Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts rather than search engine marketing (SEM) or trickery.

TYPES OF SEO

  1. ON-PAGE SEO
  2. TECHNICAL SEO
  3. OFF-PAGE SEO

ON PAGE SEO

On page, websites are related to your website content to rank higher and earn more relevant traffic in search engine. On-page SEO refers both the content and HTML source code of page that can be optimized. For on-page you should take care of some points:

 

1.     Keywords research: finding the best keyword and special focus paid on lengths of keyword you choose
2.     Content creation: the content on the website must be attractive and focused on keyword
3.     Keyword optimization: – using targets in all good places and using good meta tags.

TECHNICAL SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. Things should be checked before technical SEO:-

1.     Site speed

2.     Mobile-friendliness

3.     Indexing

4.     Crawl ability

5.     Site architecture

6.     Structured data

7.     Security

OFF PAGE SEO

Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs).In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Techniques for off page SEO:-

Blog  marketing
Directory submission
Link baiting
Social bookmarking
Forum marketing
Answer questions

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