Today marketers need to do more with less. They need to connect with their audience along a highly professional way while staying on budget. By the help of email marketing, it is possible for marketers to connect with their audiences while staying on budget. It is fast and flexible and helps to reach audience very quickly.
TYPE OF EMAIL
- Welcome emails
- Tutorials and tips email
- Customers stories
- Brand stories
- Re-engagement stories.
ADVANTAGES OF EMAIL MARKETING
- Email is quick
- Email is simple
- Email allows for mass sending of message
EMAIL MARKETING TOOL
Mail chimp. Mail chimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. Mail chimp comes with an easy email builder, auto responders, segmenting contacts into groups, and simple tracking for analytics
SOFTWARE OF EMAIL MARKETING
- Active campaign
- Mail chimp
EMAIL MARKETING LARGER REACH
Email has a wider area than Facebook, Twitter, or any other social platform. According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013 and projected to arrive at 4.9 billion by 2020.
EMAILS DELIVERS YOUR MESSAGE
If marketers ask to choose between adding a subscribe to their email list or, gaining new facebook’s fan. Marketers should go for the email subscribers. If you post an image on facebook page then you have 10000 fans on your this page. Only 500 fans will chance to have seen your post but if u send email in campaign has 10000 fans about 9000 fans have seen your post. Email given proof that the audience see your messages.
EMAIL DRIVES CONVERSION
Email marketing also improves the conversion rate whether it is form of leads, sales, and memberships. Its help to turn potential customers into paying customers.
WHY EMAIL MARKETING IS POPULAR
The reason e-mail is so popular these days are because it has become the easiest way to communicate at large distances. One more reason for the e-mail to be so popular is because of its financial potential.
EMAIL IS OPEN PLATFORM
Marketers spend allot of billions of dollars for getting facebook followers. But facebook changes their algorithm to reduce its followers who use facebook for branding their products and twitter does the same with their customers. But email is not controlled by anyone it is an open platform.
WHY EMAIL MARKETING IS BEST
the most obvious approach that email selling helps give a positive ROI for tiny businesses is by serving to to extend revenue. Email permits you to succeed in a large and willing audience whereas conjointly keep prices comparatively low, resulting in positive revenues. Email allows you to reach a wide and willing audience while also keeping costs relatively low, leading to positive revenues. Email drives more traffic to your company website.
ADVANTAGE OF EMAIL MARKETING
- Reach a global audience
- Easy to share
- Easy to measure
- Drive revenue
- Deliver targeted messages
DISADVANTAGE OF EMAIL MARKETING
- Spam – industrialemail or ‘spam’ irritates shoppers.
- Undelivered emails – poorly designed emails might notget delivered.
- Design issues- your email should be designed so it seems because
- Itought to across multiple devices and email suppliers.
- Size problems- files ought to be sufficiently little to transfer