Top Digital Marketing Trends in 2020
Gone are the days when companies could compete in the digital ecosystem without a sophisticated online presence. Each year there are new trends of digital marketing, the year 2019 has been a whirlwind in terms of growth in the digital space. The number of Internet users has gone up to a previously unprecedented number. This means brands and companies have a whole new audience to market to and multiple innovative ways to do so.
Digital evolution has become an undeniable phenomenon. Digital marketing is made up of a lot of moving parts. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends as below
Instagram- A Haven for Millennials:- Instagram just crossed the 1 billion user threshold. While this number doesn’t raise the alarm for the ordinary person, digital marketers feel something else altogether. The notoriety of Instagram, specifically among the millennial of the world represents a teeming potential for brand building. If Instagram and Facebook are compared, the most startling discovery is the difference in demographics. These days, Facebook is being termed as a platform that has swathes of old people online. People that have crossed their thirties already have decided on brands and services they want to settle for. With old-age comes reluctant inertia that marketing cannot break. This is why Instagram is a platform to strive for when building a new digital marketing regime. This platform is also known for its creative freedom, so marketers can channel their imaginative spirit into making flashy ads that increase conversion rates.
Uninterrupted Customer Service Will Lead the Way:- Traditionally, brand pages utilized a customer-service model that had actual people behind the screen, but this is changing. Consumers demand convenience and customer service 24/7. Artificial Intelligence, specifically in the form of chatbots, provides this sort of assistance. It is an artificial intelligence software that communicates with humans naturally through text chat windows or by verbal interactions. It is one of the cost-effective, quick, and trending ways to make people familiar with what they are looking for without investing much time. Moreover, chatbots improve customer satisfaction and increase the chances of conversion rates.
The Impact of Video Is Profound:- If your business isn’t using Video Marketing in 2020, it is already at a loss. Video allows businesses to market their brand appealingly. The great thing about it is that it’s not much different than regular marketing; most of the principles still apply, but you have so much more space for your creativity to peak through. Whether it is a live video collaboration with an influencer engaging with their audience or short commercials that leave their mark on consumers, Video Marketing has become a sought-after trend in 2020.
Content Marketing Is Here to Stay:- Though most of us want to deny the importance of Content Marketing, the trends suggest otherwise. Good-quality content is here to stay, specifically because of Google’s BERT update. Successful digital marketing solution providers, like Operation Marketing, hold Content Marketing central to their efforts.
Creation of personalized emails:- When we speak about communicating and making people familiar with the services/products, email marketing plays a great role. This marketing strategy is going to stay and evolve, so it’s now a combination of automation and personalization.
Sending personalized and automated emails not only reduces the time spent but also grabs the visitors attention.
Due to its high demand and excessive usage, it is going to be in the top trends of digital marketing in 2020.
Messaging App will level up your marketing:- Nowadays, social media is not just used to stay in touch with family and friends but also provides a great opportunity for businesses to improve their brand awareness and increase conversions. Whatsapp and Facebook Messenger are two commonly used applications. It can be expected that marketing via messaging applications is going to be highly considered and help you engage users.
Paid advertising is highly preferred:-
Paid advertising is another trending marketing approach that is commonly used by marketers to improve their brand awareness and grow business sales. Well! Advertising your business through paid marketing has tremendous benefits like enhances your targeting, it amplifies your reach, boosts brand awareness, gathers marketing insight, maximizes content marketing, gains access to mobile users, and many more.
The Bottom line
Well! It’s very difficult to predict the marketing and business world, but still, there are some strategies or techniques that will shape your marketing in 2020 like Email marketing, content, artificial intelligence, social media, messaging applications, etc. are some of the commonly preferred approaches that will drive your business growth by improving your brand awareness and satisfying the customer’s needs.
Hopefully, the points mentioned above will help you get an in-depth understanding of the in-demand marketing trends and how it is evolving in the world of digital marketing.
Still, if you have any questions or want to add something into the above list of digital marketing trends, feel free to contact us at ITELinfo (ITELinfo.com)