Festivals in IT Industry
Due to inclination in the advancement of technology, a number o of applications are available on mobile phones. Through which people can book their ticket on line. New mobile technology is changing the overall attendee experience and onsite logistics as well. Festival-goers can find and buy tickets right from their phones. Using smart phones and tablets equipped with barcode scanners and check-in apps, event staff can directly verify tickets right at the gate, allowing for shorter lines and more rapid entry. Technology provide best ways for doing marketing and direct link for ticket transaction with different modes like emails, online ads, search engines, and other websites to arrange event at apex level .
An additional trending device that both visitors and organizers love is “wearable” technology. Radio Frequency Identification (RFID) is built into wristbands worn by guests; this technology allows ticketless entry and cashless purchases in-festival. Pre-paid smart cards carried by visitors also provide rapid entry, reduce mess at retailer stands, and simplify products transactions. Attendees can make purchases with smart card in-event.
6 Trends Impacting Consumer & Festival Events:-
If you are an event executive or promoter, you’ve got to stay on top of current trends to make sure you’re planning smarter, working professionally, and developing new revenue sources. Here are 6 trends you should be aware of and consider incorporating into your event.
1) Personalized Experiences:-
Clients have greater choices across the board these days – from food, to travel, and on-demand entertainment. There is an increasing level of expectation that people can attend an event that closely matches their passions, pursuits, and wallet. Many events have begun generating larger spectators and increased sales by offering a variety of packages, including VIP and season passes.
2) Hybrid Events:-
In an increasingly crowded marketplace, differentiating your event by adding complementary activities and attractions can widen appeal. Visitors are likely to come with bigger groups of family and friends. Events that include a wide range of activities and entertainment offer a way for people to feel that they are spending their money judiciously without having to travel too far from home. With more to see and do visitors are likely to stay longer, spend more, and mark their calendars for next event!.
3) Mobile Technology:-
Online ticketing can be a huge asset in logistics planning for events by anticipating crowd flow and where the most staff will be needed among other considerations. When it’s time for the gates to open, online ticketing plus a check-in technology like barcode/QR scanners and apps can avoid bottlenecks and long wait times.
Online ticketing can also help make clear lines to successful marketing efforts. A ticket transaction can be directly linked with a referral source like email, social media, online advertisement, search engines, and more. This information allows organizers to make smarter marketing decisions leading up to future events.
4) RFID & Smart Cards:- RFID (Radio Frequency Identification) can be built into wristbands worn by attendees and can serve as the method for a number of services including: ticketless entry, cashless purchases, and automatic social media check-ins or status updates. Similarly, smart cards are prepaid cards that provide rapid entry via scanners and simplify merchandise transactions with funds that are preloaded or linked to a bank account. The data generated by RFID wristbands and smart cards allows organizers modern access to revenue totals and the ability to track top selling commodities and popular attractions. Band and card holders spend more than visitors who have to open a wallet for each transaction. 5) Social Media:- Facebook, Twitter, Instagram, snapchat and more – has grown to be a major component and attendance driver for events. Successful events use social media to generate excitement, encourage conversation and sharing, and build a following. This following can be promoted to year after year and grows exponentially as users share their experience with their friends. 6) Live Streaming:- More and more events are choosing to engage their audience through live content, including streaming concerts, interviews, and more. It is a way to directly interact with fans and reach a bigger audience that isn’t constrained by geography or venue size.
At the end of the day, you need to give the client the experience that they want. That may be a drop-in pass for a single afternoon or an all-immersive, week-long, VIP experience. Expand market by adding related activities and attractions. Avoid the hassles of long lines and lost tickets by using available technology, and keep entire audience engaged before, during, and after the event via social media and live streaming
An industry festival gives the perfect opportunity to raise the profile of business. Which is Packed with seminars, conferences and break-out events, an industry festival can bring together the leading lights of sector –under the banner of branding.