How digital marketing helps politicians?
If you are a teenager from the nineties, you might lovingly recall the hours of the program for a political campaign on television, radio, and a full page of promotions in newspapers. I can still remember the colorful full-page newspaper display of political ads seeking votes by promoting their political promises.I am not aware of the votes but we were playing with that newspaper making paper boats and book covers. Other than TV and radio ads, political parties used to release some audio campaigns, leaflets,posters, and flags with their party icon to extend awareness. And yes, they had to pay out more in terms of money, power, and time.
But now the scenario of a political campaign is entirely changed. This is the time to achieve more by spending less. Taking influence out of social media and search engines, Digital Marketing for political campaign. Here, easy means immediate, crisp, and concise to one page, interactive, custom-made,tailored, and assessable. Hence it is seen that digital Marketing Services for a political campaign are creative and so well-received by political parties.
In the 2014 General Election of India, the BJP Team under the leadership of Narendra Modi for the first time effectively used Social Media targeted Digital marketing for Politicians. In the 2019 election, we observed a tremendous rush in the use of the services of political digital marketing agencies in India. All major National or State/Regional parties, as well as individual candidates, took services of digital marketing for political campaigns in India.
Social media political campaign has the influence to sway the votes in favor of a particular party or candidate, if executed competently, creating an emotional, psychological trend towards the candidate or party. You can take, for example, General Election-2019 of India – the ‘Pulwama attack’ episode brought Nationalism, Patriotism on the front of voters, and settled all other issues like demonetization, GST, etc.
Who played the major role? Obviously, ‘social media’. Nowadays, social media has moved from Newspaper and Television to ‘Smart Phone’. Handy mobile phone contains all information, people are more comfortable checking all enquires/information here, and thus making mobile and internet a ‘Power House’ to bring rebellion.
A political model that takes the complete integrated image into consideration rather than just the last of the touchpoints for the specified voters. The point to be noted is that both digital marketing as well as politics target at convincing the public to undertake the desired activity. It may comprise buying a product or voting for you. Apart from being a worthy political contender, one has to systematize better digital marketing for political campaigns in India for accomplishment and branding.
SEO Services for Political Campaign:- Search engine optimization or SEO in Digital Marketing is the courage and so at the top of all. Google and Bing like search engines are the presentation ground to showcase your parties’ promises and the steps taken for public welfare. In Digital Marketing for Political Campaign, the attempt is to be noticeable at the top while users search in the search engine with a particular keyword. So in SEO tactics, picking out the right keyword is the key to generate desired leads with the flow. Whenever you come transversely a new story or idea, what is the first work you do to increase knowledge over it? Google it, right!! Yes, this is the reason behind SEO Services. You like to create exclusive content with productive keywords to feed in and over the efficiency and relevancy of the content being at the top of the search engine result page with affluent online visibility and get web traffic at its best.
Website for Branding:- Sticking to “each page is the first page”, develop an appealing website with all party details may work well for a political campaign. Creating a dedicated website with brief party information, upcoming events,reports, and the news is a luminous thought to generate more audience. And this also helps you with a higher search ranking. Paid Campaign for Politicians:-Other than organic leads, Pay-per-click paid marketing is one of the most successful ways to create quality leads and for political parties, it helps to a great extent. In politics a single vote can play hard, hence generating computable leads may turn the game up.
Social media marketing services for Political Campaign:- A 60 to 70% of Indian believes social media as their major source of daily news and I personally know many people who open their Facebook account especially first in the morning for news of the day. So, it is judicious to start a political campaign using social media. Social media are open for all in spite of religion, class, gender, color, age, and interest. So, it is easy for a political party to fastener the aimed viewers by posting attractive customized ads compelling to audience delight.
Here are some details to reveal why Social Media is appropriate for Political Campaigns:
- Social media has immense spectators.
- Free to generate an account to kick start.
- The result is noticeable and assessable.
- Simple to correct campaigns if required.
- Flexible for personified campaigns.
- Easy to reach out to targeted spectators.
- Way to get direct responses from the audience.
- Free to interact with the audience and make them react to the campaign.
Now, this is the time to discuss a few stylishSocial Media Political Campaign Ideas thatmight.
- Go viral with Facebook.
- Hashtags campaign on Twitter.
- Image campaign on Instagram and Pinterest.
- Video campaign on YouTube.
- Content marketing in LinkedIn.
Still old is Gold for Political Campaign:-104 million Indian populations are age 60 or above. And out of these a 30 to 40 percent is not into social channels and still find TV news and newspaper as a source for political information. So, combine digital strategy with the traditional practice for the preferred result. In case you are finding social account management as hard and time- consuming then hire aDigital Marketing Agencythat works better for you with experience hands and rational plans.
Conclusion:- Digital Marketing has completely twisted the Advertising practice making it more efficient and set an engine to speed up its move to reach out to focused viewers. However,Digital Marketing for Political Campaign is not a brand new concept. Dive into digital marketing to derive the best. And convincing is an activity that often demands lots of your time and also might leave you fatigued in the end. Our team-related to digital marketing for politiciansare well trained to overcome negativity and are professionally motivated to focus on positive aspects of the candidate or party till the end of the election.